// Document — process.md
THE PROCESS
Five phases. Participants run all of them. Best ideas get built. Top contributors get credited.
01
PICK
"Suggest a brand."
→ Participants nominate and vote — the most-backed brand becomes the next build.
02
DEFINE
"Who is this really for?"
→ Participants suggest audiences. The strongest collective answer is the target.
03
DIRECT
"What should this ad make people feel?"
→ Participants vote on the creative direction. Majority wins.
04
BUILD
"We build exactly what was decided."
→ Best ideas get built. Top contributors are credited inside the final piece.
05
DELIVER
"Final ad posted publicly."
→ Contributors get recognized by name. Brand pays for the final output.
// § 02 — MONEY MODEL
FOLLOW THE MONEY
// 01
BUILD 001
Free. Proof of concept.
// 02
BUILD 002+
Brand pays for the final output.
// 03
AUDIENCE INTELLIGENCE
Insights from the participant process, shared with the brand.
// 04
CONTRIBUTOR CREDIT
Top participants recognized publicly with every release.